Andrew Jensen is President of Sozo Firm, Inc and has been offering business consulting and marketing services to businesses, nonprofits, foundations and Christian ministries since 2004. SEO stands for Search Engine Optimization, though it is increasingly being understood to more fully stand for Search Experience Optimization. SEO is the practice of not only making your […]
Am I Wasting Time Making My Website Mobile Friendly?
Is making your ministry’s website compatible with smartphones and other mobile devices a waste of valuable time, energy and other limited resources? A couple weeks ago, I was working on an AWANA flier to be passed out at our church’s county fair booth. Not trusting my fallible memory, I popped over to the church’s website […]
Is Google Draining Your Advertising Budget Dry?
Recently, a U.S. based pregnancy center asked me to look over their website and Google AdWords campaigns due to significant traffic fluctuations, and I discovered that they had unknowingly been paying for ads to show up in the Philippines. Google only charges a penny or two per click in the Philippines, so it’s quite possible […]
